TAT introduces Open to the New Shades concept to the French market

Paris, 18 December, 2017: The Tourism Authority of Thailand (TAT) has introduced its new tourism marketing concept, “Open to the New Shades of Thailand”, to the French market alongside the presentation of Thai tastes at a press conference held on 14 December at Le Cordon Bleu Paris.

Thailand launches Open to the New Shades to French marketMr. Tanes Petsuwan (above picture, centre), TAT Deputy Governor for Marketing Communications, said: “This new campaign reflects another kind of “Thainess”, which is the unique characteristic of the Thai people to welcome visitors from all around the world.”

The “Open to the New Shades” concept will reflect TAT’s three new marketing directions for 2018, including new markets, new segmentations and new products. It will be customised to accommodate every single target segment and market; such as, Luxury, Weddings and Honeymooners, Lady Travellers, Families and Gen Y.

Mr. Tanes said, “The Kingdom is rich with a plethora of tourism products that reflects the “Open to the New Shades of Thailand” concept; such as, Gastronomy, Nature/Beach, Arts and Craft, Culture, and Way of Life.

“TAT in cooperation with Le Cordon Bleu Paris highlights the world’s famous Thai gastronomy to the delight of the French members of the media, to ensure the French market better understands the new marketing concept.”

As well as a range of Thai dishes, snacks and beverages, the popular Som Tam Papaya Salad (ranked sixth in CNN Travel World’s 50 Best Foods list) also delighted guests with its spicy, salty, sour and sweet taste. Guests also had the chance to learn how to mix their own Som Tam, personally instructed by Chef Fabrice Danniel, Assistant Culinary Arts Director and Head of the Le Cordon Bleu Pastry Department.

Thailand launches Open to the New Shades to French market

As well as the French market, all TAT overseas offices are currently working with partners and tour operators to convert the new marketing concept into substantial sales targeted at specific customer segments.

France is the fourth largest European market for Thailand. From January to October, this year, a total of 600,000 French visitors have visited Thailand.

TAT welcomes direct flight linking Dalat and Bangkok operated by Thai Vietjet Air

Bangkok, 18 December, 2017 – The promotion of intra-ASEAN tourism will take another step forward with the Thai Vietjet Air launch of four weekly flights between Bangkok and Dalat, the Vietnamese ‘City of Flowers’, on 18 December, 2017.

The low-cost airline, a joint-venture between Thai and Vietnamese business groups, will operate an Airbus A320 on the route every Monday, Wednesday, Friday and Sunday, with a flight time of one hour 45 minutes.

Located in the mountainous Central Highlights of Vietnam, the city of Dalat has a population of 200,000, a strong middle class and a stable economy based on agriculture and tourism. The city is known to the Vietnamese as Little Paris, the City of Love, the City of Poetry, the Green City and other names reflecting its rich colonial and cultural heritage.

Thai Vietjet Air
Mrs. Kulpramote Wannalert (4th from left), TAT Director of ASEAN, South Asia and South Pacific Market Division, and Mr. Jedsadapun Chandakant, Thai VeitJet’s Deputy Head of Commercial, at the airport welcome ceremony for the inaugural Bangkok-Dalat service

The Tourism Authority of Thailand (TAT) has welcomed the flights as contributing to the growing transportation linkages within the ASEAN region, which will eventually boost two-way travel between Thailand and Vietnam.

TAT Governor Mr. Yuthasak Supasorn said, “This new flight will help us attract visitors from Dalat and the surrounding areas. Thailand is known as one of the most favourite destinations for the Vietnamese people. This flight will make it more convenient for people of the entire catchment area around Dalat to reach Bangkok directly without changing flights en route.

“The flight is perfectly timed just right before the delightful New Year Countdown in Bangkok. In future, we expect Vietnamese visitors will enjoy coming here even more, as we develop a whole range of products related to fashion, Thai cuisine, health and spa, meetings and conventions and many more industry sectors.”

According to TAT’s market research reports, the Vietnamese middle class has grown with good spending power. They like to travel abroad during school holidays and long weekends. Vietnamese visitors to Thailand enjoy shopping, eating, family attractions, year-round good weather and quality products.

The top five destinations for Vietnamese visitors are Bangkok, Pattaya, Phuket, Kanchanaburi and Udon Thani. New destinations gaining popularity are Northeast Thailand, Samui Island and Phuket.

In January-October 2017, Vietnamese visitors to Thailand totalled 804,851, up by 12.29% over the same period of 2016, generating an estimated 25.57 billion Baht in tourism income.

Vietnam is a very important partner country for Thailand in the context of cultural, social, political and economic relations, both bilaterally as well as under the aegis of regional sub-groupings like the Greater Mekong Subregion (GMS) and Association of Southeast Asian Nations (ASEAN).

The new route will raise to four the total number of Vietnamese cities being served by Thai VietJet from Bangkok, Chiang Mai and Phuket. The airline currently flies from these cities to Hanoi, Hai Phong and Ho Chi Minh City.