Facebook video boom lures firms

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The Bangkok Post

Facebook video boom lures firms Most Thais watch the platform’s videos and, crucially, its ads With 70% of Thais viewing videos on Facebook’s Watch feature every month, businesses are being encouraged to tap the market and get creators and publishers involved, according to the platform’s rebranded parent company Meta. “Social video has evolved significantly in recent years, with the pandemic accelerating both the consumption and innovation of video experiences,” Preecha Khunatamstit, entertainment partnership lead for Thailand, Vietnam and Bangladesh at Meta, said in a virtual group interview….

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