Flipping the script: How Prudential Thailand puts women in the driving seat

Published by
The Bangkok Post

With the launch of its new campaign to empower women, ‘Rewrite Her Life’, Prudential Life Assurance Thailand is all set to unleash its game-changing range of products and services designed to reflect the position of women in Thai society as the key financial decision-maker and disrupt the Thai market with its bold new approach to what is expected of an insurance company. At the packed-out launch event in downtown Bangkok, the company screened music videos for three famous Thai pop songs, rewritten to inspire and encourage female confidence and individuality and establish new perceptions of wom…

Read More

General / by

Post Author: