SET welcomes gold jewelry retailer “AURA” on Nov 29

BANGKOK, The Stock Exchange of Thailand (SET) will list

Aurora Design pcl, a leading gold ornaments retailer under the brand “AURORA”,

on November 29, under the ticker symbol “AURA”. The company has a market

capitalization at its initial public offering (IPO) of THB14.54 billion (approx.

USD 403.89 million).


SET Senior Executive Vice President Manpong Senanarong said that AURA will be

listed and start trading on SET in the Consumer Products industry group, Fashion



AURA operates a one-stop retail gold jewelry, diamond jewelry and gem, and other

related businesses, including repurchase service of gold and jewelry containing

gold and diamond under five company brands: AURORA, Seng Heng, Thong Ma Ngern

Pai, Khongkwan by AURORA, and AURORA Diamond. As of June 30, 2022, the company

has a network of 265 branches across the country. It plans to expand its branch

and associated business line by optimizing the branch efficiency and leveraging

the Big Data for strategic planning and new product and service launch in the



AURA has a paid-up capital of THB1.33 billion, consisting of 1 billion existing

common shares and 334 million newly issued shares, with a par value of THB1.0

each. It offered newly issued shares to individuals at the underwriters’

discretion, institutional investors, the company’s patrons, connected persons,

and the company’s and subsidiary’s employees during November 21-23, 2022 at

THB10.90 each, for a total of THB3.64 billion. Kasikorn Securities pcl is the

financial advisor and lead underwriter.


AURA Chief Executive Officer Aniwat Srirungthum said AURA has been in the

jewelry market for almost 50 years and aims to be a leader in delivering

valuable gifts, to create awareness of AURORA brand, and rank no. 1 spot in

repurchase service. The proceeds from the fundraising will be used to expand the

gold retail shops and other business lines in all key provinces nationwide. The

company plans to expand to 409 branches and grow its repurchase business to

THB3.85 billion by 2024.


AURA’s major shareholder after the IPO is the Srirungthum family (61.99



AURA’s dividend policy is to pay no less than 50 percent of net profit based on

its separate financial statements after corporate income tax, and other reserves

required by law and the company’s regulations. The dividend payout is subject

to change, depending on the firm’s financial position, investment plan and other

related factors.


Source: The Stock Exchange of Thailand

Post Author: web Desk