Published by
The Bangkok Post
The Bangkok Post
SLRT, the operator of Sizzler in Thailand, plans to spend 500-600 million baht to expand its business over the next three years, starting from 2022. Of the total budget, 150-225 million baht will be spent on opening 3-5 new stores each year between 2022-2024, compared to only 1-2 new restaurants a year being opened during the pre-pandemic years. The remaining 350-375 million baht will be used to renovate 6-9 existing stores and boost its marketing budget to promote the business, according to Nongchanok Stananonth, the company’s assistant vice-president for marketing. With the three-year busine…