The Department of Business Development moves forward to promote "Thai herbs" as soft power, aiming to expand their use in food to satisfy health-conscious groups. Create stories for cosmeceutical products, dietary supplements, and consumer products. and help expand all types of marketing channels Recently revealed that it was sold at THAIFEX, generating sales of over 200 million baht.
Mrs. Raweepan Changyencham, Deputy Director-General of the Department of Business Development The Ministry of Commerce revealed that the department plans to continuously promote the marketing of "Thai herbal" products. At present, there is a National Herbal Policy and Committee. Has appointed a subcommittee to promote the image and marketing of herbs. The Permanent Secretary of the Ministry of Commerce is the chairman and has the Department of International Trade Promotion. and the Department of Thai Traditional and Alternative Medicine Be the secretary Responsible for promoting the marketing of herbal products both domestically and internationally. and determine marketing channels in various formats to push Thai herbs to become soft power in driving the country's economy.
for promoting Thai herbs Measures to promote herbs have been established as part of the national strategy for Thai food and culture. By integrating herbal issues with food, culture and tourism. Promoting the value of Thai herbs together with Thai food Responding to the trend of loving health Presenting food menus that contain Thai herbal ingredients. Promote beneficial properties targeting specific consumer groups, such as increasing plant-based immunity and the elderly.
Marketing section There will be a study of market needs. Define clear target groups both domestically and internationally. Promote the use of reliable online marketing Create stories to capture the attention of consumers. Focus on expanding the market for herbal products in the cosmeceutical group. dietary supplements and consumer products To increase the value of herbal community products Including supporting the use of technology and innovation in increasing the value of herbal products.
In addition, it will accelerate the development of recognized herbal quality logos. By the Department of Thai Traditional and Alternative Medicine Is the main agency in selecting herbal entrepreneurs to award quality herbal products. The symbol of the award is designed from Chaleo's pattern of bamboo woven into the shape of stars. and heart graphics To build confidence and trust from consumers in purchasing herbal products.
For its part, the Department will continue to improve the marketing potential of herbal product entrepreneurs. Create a good image, reflecting the value and reliability of herbal products. Including expanding trade opportunities for herbal products to achieve the strategic goal of making Thailand the center of the herbal market in ASEAN.
In terms of work results, in 2022, we created an image and awareness of the benefits of Thai herbal products by creating stories for 22 herbal products, emphasizing products with ingredients from Herbal Champion, including turmeric, black galangal, and gotu kola, along with public relations. Create awareness through online and partner networks and bring herbal product entrepreneurs with potential to aggressively expand the market directly into consumer groups through various trade shows. and business matching negotiations with distributors Able to create trade value of more than 15 million baht, the popular herbal product group includes inhalants and essential oils. and cosmetics Herbs from rice milk and in 2023 brought 42 entrepreneurs to participate in THAIFEX – Anuga Asia 2023 in May 2023, able to create a total trade value of 203. 31 million baht, with the top 5 most popular herbal products being turmeric powder, gooseberry juice, ginger snacks, and rice germ drinks. and curry paste In order.-Thai news agency
Source: Thai News Agency