Bangkok: “Thai Helps Thai” starts tomorrow; private sector ready to cooperate with government in reducing cost of living. The Mall Group is responding to the government’s “Thai Helps Thai” policy by organizing activities to help alleviate transportation costs, including a 300 baht fuel voucher. Big C and all participating department stores nationwide will also be offering essential consumer goods at reduced prices starting April 1, 2026. The Prime Minister will preside over the opening ceremony of the project at Government House tomorrow.
According to Thai News Agency, The Mall Group announced its readiness to support the government’s “Thai Helps Thai” project, starting April 1st, to help reduce the cost of living for the public and support domestic economic growth. The initiative will offer essential consumer goods at value-for-money prices, ensuring consumers have continuous access to quality products. This includes over 1,800 special-priced House Brand items under the Home Fresh Mart, Gourmet Market, and Gourmet Thai brands, ranging from essential consumer goods such as rice, cooking oil, drinking water, tissue paper, garbage bags, and canned fruit, to processed products developed from Thai ingredients. This aims to provide a wider selection of quality products at affordable prices, with plans to expand the offerings to over 10,000 items. Furthermore, the group prioritizes supporting the grassroots economy by dedicating space within Gourmet Market to promote farmers and local entrepreneurs from across the country. They will showcase GI (Geo
graphical Indication) products, agricultural produce, processed goods, and community products, expanding market channels, generating income for farmers and communities, and connecting Thai products with both Thai consumers and international tourists.
In addition, all branches of The Mall Lifestyle Store and The Mall Korat are helping to alleviate the public’s transportation expenses with the “WEEKDAY FLEET CARD” promotion, offering a 300 baht fuel voucher for purchases of 3,000 baht or more within the shopping center on Mondays-Fridays from April 13-30, 2026.
Today (March 31), Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development, inspected the readiness of ‘Gourmet Market The Mall Lifestyle Store Ngamwongwan’ and Big C Supercenter Tiwanon to prepare products for participation in the “Thai Helps Thai: Reduce the Burden, Reduce the Cost of Living” project, which begins tomorrow. This follows yesterday’s inspection of participating modern trade stores including Makro, Lotus, Tops, and GO Wholesale.
Mr. Poonpong stated that the “Thai Helps Thai” project will be able to concretely help reduce the cost of living and save money for people who purchase goods under the project. He said that from visiting participating department stores, they are 100% ready, having prepared at least 1,000 essential daily necessities, including both House Brand and Second-tier Brand products, for the project. These include consumer goods such as soap, shampoo, detergent, toothpaste, etc., and food products such as rice, sugar, fish sauce, cooking oil, seasoning sauces, instant noodles, canned food, etc. They are also fully prepared to provide convenience to customers shopping within the department stores.