Accra:Advanced Info Service Public Company Limited (AIS) has announced a strategic partnership with Chulalongkorn University as the main sponsor of Chamchuri United Football Club in preparation for the 2026/27 Thai League 3 season. This collaboration aims to elevate the club beyond just a football team, transforming it into a comprehensive center for human resource development within the sports ecosystem.
According to Thai News Agency, the partnership expands the cooperation between Chulalongkorn University's academic expertise and AIS's digital capabilities, targeting the development of high-quality personnel across various aspects of the sports industry. The initiative includes advancing knowledge and in-depth training for physiotherapists and sports psychologists, which are crucial components for raising the standards of Thai football to an international level.
Additionally, the collaboration promotes scholarships for outstanding young individuals through international programs like "Bundesliga Dream," supporting a stable athletic career and educational path. Efforts will also focus on the 'Creator on the Pitch' project, designed to nurture sports media professionals, influencers, and game analysts to align with global digital trends.
Professor Dr. Vilelert Poorivachara, President of Chulalongkorn University and the club, emphasized that sports are seen as a structural dimension in human resource development and societal inspiration. The partnership with AIS integrates knowledge, research, and sports science to develop the potential of Chulalongkorn University student footballers to a professional level. This is done while fostering participation from faculty, students, alumni, and the community, strengthening the ecosystem of Chulalongkorn United and creating a sustainable model for Thai sports.
Ms. Saichol Sapmakudom, Chief Corporate Communications Officer of AIS, highlighted that sports are vital for strengthening society and the nation. The collaboration focuses not only on developing professional athletes but also on cultivating human resources within the sports ecosystem. AIS aims to use sports to instill essential life skills such as discipline, teamwork, and resilience in Thai youth, who are the nation's future mainstays.
AIS is also committed to leveraging its technological infrastructure and content platform to engage fans and provide access to the sports ecosystem through AIS PLAY, believing that investing in youth and sports is crucial for the sustainable development of Thai society.