Bangkok: Hi-so Namwan Pasawi Payakbut, a prominent figure in high society and owner of a well-known brand, has been thrust into the spotlight following a major upheaval in her business operations. The source of the disturbance has been identified as someone in the inner circle of Boss Aewwan, the brand’s presenter, prompting Namwan to take the drastic step of immediately terminating her contract.
According to Thai News Agency, the conflict erupted when Boss Aewwan was scheduled to go live to promote Jenny’s big festival. However, a key individual informed Boss that she was unavailable due to fears of backlash after a trip to Japan. In response, Namwan quickly adapted by having Yuki Haithongkam, who was set to be introduced as Namwan’s presenter, take Boss’s place. This switch sparked outrage among Boss Aewwan’s fans, who mistakenly believed that Namwan’s brand had sidelined Boss, leading to negative comments and attacks that damaged the brand’s reputation and sales. Despite the turmoil, Namwan chose not to publicly address the issue.
Namwan disclosed that this incident was not isolated, as ongoing disruptions have been caused by the same person close to Boss Aewwan. These disruptions included last-minute cancellations of significant events, such as a concert for Boss Aewwan that was canceled just days before the scheduled date. This pattern of behavior has led to confusion and backlash from fans, who have been misled about the true nature of the cancellations. The speculation about unfair treatment and price comparisons between Yuki and Boss further fueled the controversy.
Namwan’s silence until now has been attributed to her desire to protect her new presenters, Yuki and PP, whom she expressed affection for during a livestream. She clarified that Yuki, as the presenter for the new product, was not intended to replace Boss but to highlight the brand launch at the best price. In a recent announcement, Namwan declared her decision to no longer tolerate the situation. She has engaged a legal team to scrutinize all defamatory posts and comments, vowing to pursue legal action against those responsible for defaming her business and causing public misunderstandings. This decisive move aims to hold the troublemakers accountable for their actions and safeguard her brand’s integrity.
As the situation unfolds, attention now shifts to identifying the associate of Boss Aewwan implicated in this disruption. The potential termination of the contract raises questions about the future of the business relationship and the legal ramifications that may follow.