Bangkok:Krungsri Bank has partnered with JCB to introduce the “Krungsri JCB Ultimate Credit Card,” aimed at high-income customers with a passion for Japan. The collaboration seeks to attain 1.5 billion baht in card spending.
According to Thai News Agency, Krungsri Ayutthaya Card Public Company Limited has joined forces with JCB, a global payment network from Japan, to deliver this new credit card. The card promises a unique experience under the concept ‘Japan Everyday, Everywhere,’ providing benefits in travel, dining, and shopping. Notable features include 5x Krungsri Points for purchases in Japanese Yen, special deals at restaurants worldwide, and shopping rewards at top Japanese brands in Thailand. The company aims to secure 20,000 new card applications alongside the ambitious spending target by 2027.
Krungsri Consumer’s President, Mr. Athit Rujirawat, emphasized the company’s commitment to leveraging its Japanese partnership to enhance credit card products. Since the launch of the Krungsri JCB Platinum credit card in 2016, the partnership has grown to over 500,000 cardholder accounts. This new card is designed to cater to the Japanese lifestyle, offering up to 5% cashback at Bangchak gas stations and targeting customers earning 70,000 baht or more.
Mr. Masaki Yokawa, President and CEO of JCB International Co., Ltd., expressed pride in the strengthened cooperation with Krungsri. He highlighted Thailand’s significance as a market and the growing interest in Japan among Thai consumers. The card aims to offer premium benefits aligned with Thai consumers’ affinity for Japanese culture and products.
Mr. Somwang Toraktragul, Managing Director of Krungsri Card Public Company Limited, noted the trend of Japanese culture becoming integral to Thai lifestyles. Data indicates a significant number of Thai travelers to Japan, with spending in Japan making up 25% of overseas credit card transactions. The new card aims to meet the spending habits of this demographic, with exclusive benefits in travel and daily spending.
Applications for the “Krungsri JCB Ultimate Credit Card” open on November 1, 2026, with a special offer for first-time applicants. Successful applicants who meet the spending requirements will receive a travel bag designed by Thai artist ‘Benzilla’ Parinya Sirisinsuk. For more details, interested parties are encouraged to visit Krungsri’s website or branches.