Tokyo: SHISEIDO proudly welcomes global artist LISA Manoban as its latest Global Ambassador. Lisa will debut in SHISEIDO's first campaign for ULTIMUNE, the brand's iconic serum, a product beloved worldwide and winner of over 331 beauty awards since its initial launch in 2014.
According to Thai News Agency, LISA, a globally acclaimed pop artist, actress, and dancer, is renowned worldwide for her powerful and truly artistic performances. Her unwavering dedication to development and growth as an artist reflects her commitment to giving her best to her fans, perfectly aligning with the essence of the SHISEIDO brand. With her uniquely radiant complexion, LISA embodies the qualities and concept behind ULTIMUNE - beauty that radiates from within.
Lisa has always been a fan of SHISEIDO and feels honored to be chosen as the brand's Global Ambassador. For Lisa, beauty is about growth, confidence, and continuously improving oneself to become the best version of oneself. Lisa loves ULTIMUNE's concept, which focuses on skin strength and long-term skincare rather than viewing beauty as a battle against aging. Because beauty is about being confident and authentic, both inside and out, including feeling strong from within.
ULTIMUNE is a skincare brand that Lisa uses regularly, and she is excited to share the proven effectiveness and meaningful concept of ULTIMUNE with people around the world through her perspective and personality. The FAST. SLOW. FREE. campaign officially launched in February 2026, featuring a three-part campaign film where LISA will share her skincare journey coupled with her passion. Exclusive content from SHISEIDO and LISA can also be followed throughout the campaign.