Bangkok: The Mall Group is moving swiftly into the mobile phone, IT, electrical appliance, and technology markets, leveraging the 2026 FIFA World Cup to drive a significant sales increase of over 15% compared to the previous year.
According to Thai News Agency, Mr. Ratchata Suthaphatthanon, CEO of Power Mall Product Management Group, The Mall Group Co., Ltd., anticipates the Thai mobile phone, IT, and electrical appliance market will grow by 2026, with a projected total value between 250,000 to 270,000 million baht and an average growth rate of 3-5%. AI technology has become integral, transitioning from an innovation to an 'Intelligence Platform,' thus boosting the growth of AI products over the past three years. AI products represented 14% of SKUs in 2024, with projections to reach 25% in 2025 and 30% by 2026. This trend indicates that leading brands are accelerating AI technology integration across various product categories, including home appliances, mobile phones, TVs, and more.
AI products have increasingly impacted sales, accounting for 28% of POWER MALL's total sales in 2024, with expectations to reach 40% in 2025 and surpass 50% by 2026. POWER MALL is showcasing AI products and innovations at its various branches, such as the 'POWER MALL FIRST' zone at Paragon Department Store, which is introducing AI products like Samsung Micro RGB 4K, LG OLED evo AI, and Asus dual OLED screen laptops. The company is also actively pursuing the Home Entertainment market, driven by the 2026 FIFA World Cup, particularly focusing on Ultra-Large Screen TVs (75-100 inches and above) to enhance the 'Home Stadium Experience'. This strategy includes launching the "100 INCHES CLUB" zone at the Paragon branch, featuring large-screen TVs of 100 inches and above.
Moreover, a "Match It Up on the Screen" campaign from June 1st to July 19th, 2026, is underway at various branches. For instance, the Bangkapi branch hosts sports and football activities and special promotions for large-screen TVs from June 15th to 24th, 2026. The Mall Lifestyle Store Bang Khae offers promotions like buy one get one free deals and discounts up to 70% from July 23rd to August 2nd, 2026.