Hong Kong, Aug. 23 – TAT penetrates the market for Hong Kong couples getting married in Thailand, targeting 700,000 Hong Kong tourists in Thailand by 2023, setting the flag by 2024, attracting a new generation of heavyweights to travel in Thailand, increasing the target to 1 million.
Mrs. Pornmon Chansri, Director of the Hong Kong Office The Tourism Authority of Thailand (TAT) revealed that Hong Kong tourists are a market with high potential. Especially the group of married couples. Therefore, in 2024, TAT plans to promote marketing to attract more tourists from this group to travel to Thailand to marry. which is sure Strategies for attracting Hong Kong wedding couples to Thailand will be highly popular. because there are many tourist attractions able to attract Hong Kong people well especially sandy beach
“Each year, there are about 50,000 Hong Kong wedding couples, of which about 10% of them are traveling abroad, especially young people. It is a group with high purchasing power. which appreciates convenience And are willing to spend for a simple and streamlined wedding. This is where Thailand has the advantage. because can choose a variety of venues and look at the auspicious time to decorate quickly Different from a wedding in Hong Kong who have to register and wait in line for several months and booking hotel queues long in advance which may need to be planned across the year including high costs is part of the reason why a well-off Hong Kong couple prefer to travel abroad to get married instead
Ms. Pornmon said that for the situation of Hong Kong people who traveled to Thailand during the 7 months (Jan.-Jul. '23), there were 454,008 people, with the TAT targeting Hong Kong tourists traveling to Thailand in 2023 at 700,000 people and The average cost falls to 10,000 baht per person per day, or 30,000 baht per person per trip, an increase from 7,000 baht per person per day, or about 21,000 baht per person per trip in 2019. In 2024, set a goal to increase expenses. Pay 10% more Hong Kong tourists and increase the number of Hong Kong tourists to 1 million.
“The advantage of Thailand is being able to travel easily. It only takes 3 hours to fly, making Thailand the second-most destination for Hong Kongers after Japan. The most popular destinations are Bangkok, Phuket, Samui, and Chiang Mai. Because after the epidemic of COVID-19 Causing some airlines to not return to fly the Thai-Hong Kong route as much as it should be.”
Ms. Naparat Wutthiwat, Director of the Risk Management Division and former director of the TAT Office, Hong Kong Office, said that the behavior of Hong Kong tourists Comparison between before the occurrence of COVID and after COVID Before COVID, they often booked accommodation with plane tickets. But after COVID Always book promotional air tickets first. to achieve value Because after COVID, plane tickets are expensive. And if you get a promotion ticket and then often book accommodation accordingly
Therefore, what I want to pass on is to focus on working with airlines a lot. To organize promotions continuously at the same time, Hong Kong is an old market. Most of the tourists are 80% of repeat visitors to Thailand and only 20% of new tourists. Especially the new generation with high spending. but have to find a luxury accommodation or new activities to attract travel. – Thai News Agency
Source: Thai News Agency