Busan:'Thai Night Busan 2026' made a grand return, connecting Thai content with global partners and creating significant trade opportunities in the entertainment industry. The event, organized by the Department of International Trade Promotion, Ministry of Commerce, took place on October 11, 2026, in Busan, South Korea.
According to Thai News Agency, the event was held under the theme 'Reimagining Thailand' and aimed to enhance the image of Thailand's film, entertainment, and content industries. It provided a platform for Thai entrepreneurs to network with international buyers, investors, and partners during the Asian Contents and Film Market (ACFM) 2026, where Thailand was honored as the first Country of Honor.
Her Royal Highness Princess Ubolratana Rajakanya Sirivadhanabhakdi graced the occasion by presiding over the opening ceremony and delivering a speech highlighting Thailand's potential in the entertainment sector. The event featured a presentation titled "REIMAGINING THAILAND THAILAND WHERE FILMS COME ALIVE."
Hosted by Kim-Thitisawan Goodburn, the event included participation from actors Mew-Suppasit Jongcheveevat and Tul-Pakorn Thanasriwanichchai, who helped promote Thai entertainment content. The Department of International Trade Promotion also provided a showcase for Thai entrepreneurs to present their work, featuring companies like World Premier Art, Waga Creative, Mojo Living, and Dream Dimension.
The event concluded with a Networking Reception and Cocktail Party, offering opportunities for Thai entrepreneurs to discuss collaboration on licensing, co-production, and market expansion with international partners. This initiative marks a significant step in promoting Thai entertainment on a global stage, aiming to expand the market for Thai content and support economic value creation.