Bangkok: The Minister of Agriculture revealed the results of discussions with fruit entrepreneurs, emphasizing that the Fruit Board will implement 3 main measures to manage fruit, raise product standards, and set a plan to cope with 4 types of products that have increased by 22%.
According to Thai News Agency, Assoc. Prof. Dr. Narumon Pinyosinwat, Minister of Agriculture and Cooperatives, shared insights after an event where the Prime Minister met with fruit purchasing entrepreneurs at Building 1, Government House. In preparation for the 2025 fruit season, which is set to see a quantity increase from the previous year, the Ministry of Agriculture, through the Department of Agricultural Extension, is spearheading efforts to enhance product quality and control standards via the Fruit Development and Management Committee (Fruit Board). Three crucial measures have been identified: improving product quality, supporting GAP-standard farming, and managing nutrients, water, diseases, and pests.
The measures also in
clude controlling plant health throughout the supply chain, from production to export, and distributing production timing to the market to alleviate congestion. Furthermore, the initiative seeks to integrate fruit markets by collaborating across all sectors under 7 measures and 25 plans, monitoring risks, controlling production, preventing fraud, and enforcing rigorous quality inspections.
Additionally, five supplementary guidelines for effective management have been established: reducing market congestion by distributing produce, setting durian inspection points before cutting, promoting large-scale plantations and quality control cooperatives, processing substandard fruits for added value, and opening new market channels through e-Commerce.
Mr. Peerapan Kothong, Director-General of the Department of Agricultural Extension and Secretary of the Fruit Board, noted that in 2025, the volume of four main fruits-longan, mango, durian, and mangosteen-is projected to increase by 3.4 million tons or 22 percent comp
ared to the previous year. This surge is attributed to last year’s tree dormancy and favorable weather conditions for flowering and fruiting this year.
Durian is expected to have the highest production volume, exceeding 1.57 million tons. The Eastern region is projected to yield 871,000 tons, peaking in May-June, while the Southern region anticipates 700,000 tons, with a peak in July-August. Longan production in the Northern region is expected to reach 1.64 million tons, with its highest volume in August-September, whereas the Eastern region forecasts 210,000 tons. Mango production in the Northern region is anticipated at 108,000 tons, with the market active in April-May, and the Eastern region at 33,000 tons. Mangosteens in the Eastern region are expected to reach 258,000 tons, and the Southern region 147,000 tons, with the market spanning May-August.