Bangkok: Hong Thai Herbal Products Co., Ltd. participated in the "Thai Wellness Branding: Transforming Thai Wisdom into a Global Brand" panel discussion at InterCare Asia 2026. Executives shared their perspectives and experiences in developing traditional Thai herbal medicine into a brand recognized both in Thailand and internationally.
According to Thai News Agency, the panel discussion 'Thai Wellness Branding: Transforming Thai Wisdom into a Global Brand' was held during InterCare Asia 2026 from August 20-22. Mr. Teerapong Rabuetham, Managing Director of Hong Thai Thai Herbal Co., Ltd., emphasized that Hong Thai does not see Thai herbs merely as folk products but as a heritage of wisdom that can be transformed into valuable products in the global market. He highlighted the importance of ensuring international consumers understand the value of Thai herbs before purchasing Thai products. Building a Thai herbal brand internationally requires more than just communicating its Thai origins; it involves answering key questions about its uniqueness, value, standards, and differentiation from other products.
Mr. Teerapong stressed that introducing Thai wisdom to the global market necessitates the serious development of standards, as international consumers prioritize quality, safety, production processes, and brand credibility over product narratives. Furthermore, he noted that modern branding should effectively convey the story of Thai wisdom, beyond using Thai identity as mere decorative elements. Effective storytelling should elucidate "why this product came into being and where the value of Thai wisdom lies."
Mr. Teerapong expressed Hong Thai's commitment to integrating Thai wisdom, science, standards, and branding to create products that meet modern consumer needs and enhance the competitiveness of Thai herbal products on the global stage.