Bangkok: TeeTee and Baipor have jointly launched the first Tagi. Sabaai House, a lifestyle brand, in Thailand.
According to Thai News Agency, Tagi., a lifestyle brand originating from China in 2019, has made its debut in Thailand with the opening of a flagship store at CentralWorld, 2nd floor, Eden Zone. The launch event was graced by the presence of TeeTee - Wanpichit Nimitpakphum and Baipor - Thitiya Jirapornsill.
Tagi., an acronym for "Timely access of gripping imagination," encapsulates the brand's philosophy of blending imagination, warmth, surprise, art, and healing. This concept aligns seamlessly with Thailand's vibrant urban culture and relaxed lifestyle, which the brand believes is full of inspiration waiting to be discovered in everyday moments.
The launch also introduces Elly, a unique character of Tagi., to the Thai audience. Elly, a pink elephant aspiring to be an artist, embodies imagination and curiosity. Her journey reflects the charm and relaxed lifestyle of Bangkok, enhancing her connection with the city.
The Tagi. Sabaai House in Bangkok is more than just a retail space; it is designed to be a home that invites relaxation and connection. The interior design incorporates elements of tropical culture and Thai handicrafts, creating a warm and natural atmosphere. This space blends East Asian culture with Southeast Asian lifestyles, offering a unique experience for visitors.
Tagi. emphasizes the significance of finding joy in everyday life, which is reflected in its product collections. These include the Haha and Popcorn Collection, inspired by playful puppies, and the Hotdog Collection, which offers travel accessories. The Imagine Apple Collection uses the apple symbolically to inspire imagination and joy.
To celebrate the opening, Tagi. introduced an Elly-themed Tuk-Tuk Experience, providing a mobile brand experience across Bangkok. Visitors to the store can enjoy interactive photo opportunities and participate in a Lucky Draw for exclusive gifts.
Tagi. aims to become an integral part of daily life in Thailand, fostering community collaborations and memorable brand experiences. The opening of Tagi. Sabaai House represents the beginning of this journey, inviting everyone to explore the healing power of vibrant colors and inspiration.