Bangkok: ALPINE SPORTS GROUP has officially launched 'ALPINE BOOST' Sport Jelly, a new product under the concept of Boost Your Performance, aimed at athletes and fitness enthusiasts. This innovative product is the result of a partnership between Alpine Sports Group, operated by Rend Development Co., Ltd., and Srinanaporn Marketing Co., Ltd., the manufacturer of the Jele brand.
According to Thai News Agency, the collaboration brings together expertise in sports and nutrition to develop a Sport Jelly that supports athletes before, during, and after exercise. Dr. Taweewat Taweepol, CEO of Rend Development Group Co., Ltd., emphasized the growing consumer focus on health and quality of life, highlighting how ALPINE BOOST aligns with the wellness concept by offering comprehensive support for exercise and recovery.
Mr. Adisak Sunthorns, Managing Director of the Hospitality Business Group at Rend Development Co., Ltd., noted that the development of ALPINE BOOST was informed by their extensive experience in sports-related ventures. The product addresses common challenges faced by athletes, such as energy depletion and incomplete recovery, by offering three tailored formulas: READY, ENERGY, and RECOVERY.
Each formula caters to different stages of physical activity. The READY FORMULA, with Lemon Salted Flavor, replenishes electrolytes and reduces fatigue. The ENERGY FORMULA, featuring Mixberry Flavor, boosts energy with BCAA and L-Carnitine. The RECOVERY FORMULA, in Lychee Flavor, aids muscle recovery post-exercise.
Ms. Kittiya Chaistaporn, Deputy Managing Director of Srinanaporn Marketing Public Company Limited, emphasized the successful collaboration between Jele and Alpine Sports Group in creating a product that meets performance, taste, and convenience needs.
ALPINE BOOST is readily available at several sporting venues and fitness centers, including Alpine Golf Club and SC Fitness Centre, ensuring accessibility for those leading active lifestyles. The launch represents Alpine Sports Group's commitment to developing sport nutrition solutions that enhance quality of life and promote wellness in the community.