Bangkok: Aom-Kornnapat and Bulgari present a special campaign celebrating Mother's Day, showcasing the aesthetics of jewelry craftsmanship. Bulgari, the Maison of Roman jewelers, celebrates Mother's Day with its latest campaign led by Aom-Kornnapas Setharatpong, Friend of the House Bulgari Thailand, and her mother, Koy-Narumon. They share heartwarming moments, showcasing the beautiful bond between mother and child, and presenting Bulgari's exquisite jewelry as meaningful gifts, symbolizing the celebration of life's significant moments and love passed down through generations. The campaign combines creations from two iconic collections, Serpenti and Divas' Dream, to reflect timeless beauty, precious memories, and enduring love.
According to Thai News Agency, the Serpenti collection has become an iconic symbol of Bulgari since its launch in 1948. Reflecting a spirit of transformation, strength, and endless new beginnings, each piece showcases the Maison's exceptional craftsmanship. With its unique curved designs combined with flowing geometric forms, the collection is versatile and timeless, defining contemporary elegance. It tells a story of continuous growth and change while remaining true to its core. Meanwhile, in Thai culture, the serpent symbolizes abundance, good fortune, and prosperity; thus, the Serpenti collection embodies meaning, representing heartfelt blessings and good wishes.
The Divas' Dream collection celebrates the unique elegance of women through the Maison's signature fan design, adorned with Mother-of-Pearl that reflects a soft, gentle sparkle, reminiscent of the light reflecting on ancient Roman marble at sunset-soft and radiant, precious yet easy to wear, bringing the jewelry to life with its brilliance when it touches the skin. Beyond its beauty, the fan shape holds deep meaning in Thai culture, symbolizing protection, unity, light, and positive energy. At the same time, the delicate design of Divas Dream represents the precious essence of care, warmth, the unwavering strength of love, and a woman's determination to protect her loved ones.
Two legendary Bulgari collections celebrate Mother's Day this year: the Serpentine collection embodies the spirit of growth and transformation, while the Divas Dream collection offers a gentle yet protective strength. These pieces reflect the deep connection between Aom-Kornnapas and her mother, showcasing the unwavering bond of love, dedication, and care between mother and child.